Originally posted in October 2011, I’m re-cycling this for a PR Connection.
I found this article on Ragan’s PR Daily quite interesting, especially since I am a huge fan of non-profit organizations. For most non-profits, the only way to get attention and increase awareness is through social media. This graph shows some of the biggest non-profits and the correlation between their earnings and social media.
I work with an awesome organization called Feeding Children Everywhere, which works to engage the local community with packaging meals that are sent overseas to those in desperate need. A huge part of our time is focused on social media, constantly updating Twitter and Facebook to keep our followers and friends up to date with what is going on in our organization. We use these social media outlets to share about upcoming packing events, spreading the word and how God is continuing to grow our organization. Check out FCE by watching the video below or clicking on the logo.