TOW 9: HARO

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HARO–Help a Reporter Out, is a service set up for journalists to get quick feedback from the public. It’s a way for journalists to work together and to get opinions from each other. I’d never heard of this website until it was pointed out to me by my professor this week. HARO claims that over 29,000 journalists use this site, so if that’s the case, then I definitely need to get involved somehow!

On first glance, it seemed a little overwhelming to me because the site looks like you have to know how to use it in order to glean some information. But after searching a few other websites and scrolling through the HARO site, I became a bit more familiar with its content. I also listened to the 3 minute overview of the website by Peter Shankman, which gave a great overview of everything the site is comprised of.

HARO is a way to improve as a journalist or company owner. Once you sign up, the site sends three e-mails a day which give an overview of information which could be beneficial to you or your organization.

Some of the different media that use HARO include Fox News, CNN, The NY Times, The Huffington Posts, authors and small blog writers. Over 100,000 journalists have been serviced, and over 130,000 sources are available for use! That’s pretty good info. HARO is also free, so that’s an extremely important asset to journalists around the US and the world.

Basically, HARO is a way to learn, engage and build relationships with other journalists and PR professionals. In this field, relationships are key to success. You not only have to build good, strong relationships with your clients, but also fellow workers in the field. PR and Journalism are fields that are constantly changing and require a good amount of engaging to learn and keep up.

This website below was a good resource for me and helped explain things a little better:

5 Tips to Use HARO for Media Coverage

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